What a simple and effective way to explain content strategy by Hot.
Inspiring motion media work, transformation of a circle into a line.
“Every organization has myths about who are the great leaders, what are the behaviors to admire and imitate, what business you are in, what customers want, what are the best skills to run a process. Whenever someone proposes an idea, it is explicitly or implicitly screened with the myths. Unfortunately, the competitive landscape changes, but the myths don’t.”
Roberto Vergant. HBR Blog Network.
For a class we read the article “Visualizing a Technology and Heterogeneous Engineering: The Case of Portuguese Expansion by John Law” and the assignment was to make a presentation and lead the discussion in class. The content was very interesting and fairly easy to grasp but it was still a heavy read for me based on the very pure academic way that the article was written.
While reading, I realized that I would have understood it much better and faster if it was visualized, if it was a visual and tactile learning experience. So for the class presentation my study mate and I, we made study models and presented that in class with a bit of white boarding. I do want to mention that most of the material used to create this model was reclaimed. The content of the article I know I will not forget any time soon and worth mentioning is the fact that we had fun along the way!
I am very interested in the education domains and enjoy getting to know and experimenting new approaches for knowledge transfer. I personally think that visualization, games, and hands on practices are very successful in understanding, explaining and transferring information and data.
I do sometimes wonder, why is it that mostly a visual distillation is in a form of a poster, a 2d. I have nothing against it, I am huge fan of info graphics and have come across some brilliant representations. Maybe I will share some with you… For now here is an early version of a slide wheel for old-schools projects that I created as means of story telling. The story or the content again was an interesting article, Steel Axes for Stone–Age Australians by Lauriston Sharp. I would love to hear from you on whether or not it is a good idea.
“Innovation is not a science. Much of it has the elusive qualities of art, dressed up as useful things. But business leaders continue to try and invest in innovation as if it were a science. And too often, the designers they employ as consultants engage with these leaders not only as if it were an art but also as if their clients understood how to speak in “creative” terms. So we find these two parties speaking different languages, in need of a translator. And as often happens in translation, important context or nuance can be lost.” Read the complete article through the hyperlink.
By Mark Rolston – June 15, 2012
I am currently looking for work. So my days are spend searching for interesting firms that I can see myself being a part of, that I can see myself learning from and contributing to. I have a generic ‘first knock (cover) letter’ but I customize it each time I send it to new place. Same with the portfolio/ work samples. No major changes though. Just yesterday I realized that interestingly, one project that I worked on I have packaged it in four different ways i.e. as an example of visualization skills, urban mapping, research and analysis, and design proposition or problem solving.
This led me to think of advertisements and persona development. The content may be the same, the crux may be the same but the way we approach it to present to someone determines our approach. The one big question that I asked myself and a couple professors when I started updating my portfolio and making a list of places I want to apply was, ‘how do I position myself?’ How do I position myself with my current degree and my background, with the variety of things that i am interested in?
The answer came by doing it again. I think of firms as people, I assign personalities to them. How I approach them is how I would approach that person. The king of language I would use, the kind of things I would highlight. Similar to how when you work with a team on a project you try to understand them in order to communicate better and produce good work. This exercise of developing persona for and of firms have helped me to ‘position myself’ rightly I think. I will let you know when it proves to be successful and I get a job!
The article is an interesting read!
Maybe I should rephrase… this webpage is not just about my work but will also give you glimpses of what I do or don’t, look at or look away from, enjoy or not and appreciate or criticize.
Last night I was at a Potluck and we decided to play a movie. Everyone has different taste of-course and different recommendations. We settled to watch a movies, that I know for a fact that I would have never watched from the description that I heard. I was outvoted hence had to. I have to admit though that I loved it and recommended it to couple friends too.
Scott Pilgrim vs. the World is based on a graphic comic novel series and these graphical elements are very evident through out the entire movie. I may not appreciate some other aspects of it but I praise the way that the different styles and mediums are conceptualized and executed. I think it was a good watch and you can also learn a bit of graphic lessons from it.